It’s easy to find a price online these days

Many printing companies offer a chance for customers to create a price immediately on their website. Prospects simply enter the details and they receive a price very quickly.

However, the issue with most websites is that they assume that their users know something about print. Many customers these days have no technical print knowledge. The language on the average print website can be confusing and even intimidating. Their quoting engines are fine to use if you understand terms like saddle-stitched and crossfold. But users are expected to know, for instance, the difference between 130gsm and 150gsm paper or the difference between litho and digital printing.

That’s a problem for many people who want to buy printed items. They don’t understand what this means. And, faced with all this technical jargon, these prospects may choose simply not to buy print.

That’s where our quoting wizard comes in

We have built it specifically for those who have absolutely no print knowledge. But, if they select the wizard option, the process becomes very easy.

The wizard takes customers through the print specification stage by stage. They are asked one question at a time about the product. Each answer has simple wording and a set of illustrations to make things easy.

The wizard offers things like simple explanations of different paper types and advice on which one to use. It also talks about paper in terms of thickness rather than weight. It is specifically designed for people who find technical decisions scary or difficult. When they use the quoting wizard, they can be confident that they will receive what they want.

Isn’t this too simplistic for knowledgeable buyers?

We have more technical people covered too. They simply select the dropdown pricing option rather than the wizard. This allows them to choose all the specifications extra speedily from a single screen. They also receive some extra choices. We have tested this to be quicker than the specification process on many other websites.

Contact us for a demo of Instant Print Store Today

Understand first-hand how our quoting wizard can win you customers who might otherwise be too unsure to purchase print.